Marketing is all about building brand loyalty and a lasting business – in fact, today’s most successful companies are focused on consumers. With IQN Diploma in Marketing, you will understand how to create and deliver customer-driven strategies. By understanding the business world and what shapes your target market’s attitudes, behaviour and decisions, you will have what it takes to successfully satisfy market needs.
Recognition
IQN Diploma in Marketing is recognised on the Scottish Credit and Qualifications Framework (SCQF) as a level 7 qualification. SCQF is one of the national qualifications frameworks in the UK. In order to be on the SCQF, IQN diploma has gone through a rigorous, quality assured process of ‘credit rating’. The diploma is referenced as a level 5 qualification in the European Qualifications Framework (EQF).
How can I complete the diploma?
The diploma can be studied at one of our registered centres, which are located in different countries of the world. Registered centres (a) offer exam preparation classes, (b) provide study materials and (c) conduct exams. Click here to register your interest to study the diploma. We will aim to introduce you to a registered centre near your location
What will I learn?
The syllabus of the diploma includes the marketing process, customer focus, the marketing environment, buying behaviour, market segmentation and positioning, product, distribution, promotion, pricing and services marketing.
Duration & Preparation
Total time to complete the diploma will depend on your academic or professional background. Exam can be arranged any time of the year by your centre. Study materials are made available to your centre, including syllabus, coursebook and practice questions. Hence, you can take whatever time you feel appropriate for your preparation. Centres can also arrange exam preparation classes with varied duration and schedule. However, it may not take more than three months to complete the diploma.
Exams
In order to complete the diploma, you will have to pass a computer based MCQ exam. The exam questions are independently set by IQN and marked automatically by online system. The exam is conducted by your centre at a schedule that is convenient for you. If you unfortunately fail, you can always re-attempt to pass the exam. Re-sit exams are also conducted ‘on-demand’ at your centre’s premises.
| Exam duration |
No. of MCQs |
Total marks |
Pass marks |
| 60 Minutes |
50 MCQs |
100 marks |
50% |
Fees
In addition to tuition fees charged by your centre, you will need to pay exam fees to IQN through your centre. Our standard exam fee is £129 and re-sit fee is £49. However, we have discounted exam fee which is applicable only for students from certain countries. For details about discounted exam fee, please contact us.
| Centre support fees |
IQN standard exam fees |
IQN exam re-sit fees |
| Decided by your centre |
£129 |
£49 |
Further Information
Click here to download our diploma prospectus. If you need further information about the qualification, please contact us at support@iqnglobal.com.
