Marketing is all about building brand loyalty and a lasting business – in fact, today’s most successful companies are focused on consumers. With IQN Diploma in Marketing, you will understand how to create and deliver customer-driven strategies. By understanding the business world and what shapes your target market’s attitudes, behaviour and decisions, you will have what it takes to successfully satisfy market needs.


IQN Diploma in Marketing is recognised on the Scottish Credit and Qualifications Framework (SCQF) as a level 7 qualification. SCQF is one of the national qualifications frameworks in the UK. In order to be on the SCQF, IQN diploma has gone through a rigorous, quality assured process of ‘credit rating’. The diploma is referenced as a level 5 qualification in the European Qualifications Framework (EQF).

How can I complete the diploma?

The diploma can be studied at one of our registered centres, which are located in different countries of the world. Registered centres (a) offer exam preparation classes, (b) provide study materials and (c) conduct exams. Click here to register your interest to study the diploma. We will aim to introduce you to a registered centre near your location

What will I learn?

The syllabus of the diploma includes the marketing process, customer focus, the marketing environment, buying behaviour, market segmentation and positioning, product, distribution, promotion, pricing and services marketing.

Duration & Preparation

Total time to complete the diploma will depend on your academic or professional background. Exam can be arranged any time of the year by your centre. Study materials are made available to your centre, including syllabus, coursebook and practice questions. Hence, you can take whatever time you feel appropriate for your preparation. Centres can also arrange exam preparation classes with varied duration and schedule. However, it may not take more than three months to complete the diploma.


In order to complete the diploma, you will have to pass a computer based MCQ exam. The exam questions are independently set by IQN and marked automatically by online system. The exam is conducted by your centre at a schedule that is convenient for you. If you unfortunately fail, you can always re-attempt to pass the exam. Re-sit exams are also conducted ‘on-demand’ at your centre’s premises.

Exam duration No. of MCQs Total marks Pass marks
60 Minutes 50 MCQs 100 marks 50%


In addition to the fees charged by your centre, you will need to pay exam fees to IQN through your centre. IQN exam fees are customised for different countries. For details about our exam fees, please contact us or visit IQN Registered Centre near your location.

This diploma opened up routes taking me toward the peak of marketing career.

Ravindran Balasingam
United Kingdom

I recommend IQN marketing curriculum which is very relevant for personal growth and development.

Tin Pa Pa Linn

IQN Diploma in Marketing is an extremely appropriate programme for working adults.

Tharuma Rajan Pillai

Further Information

Click here to download our diploma prospectus. If you need further information about the qualification, please contact us at